Yahoo! Inc. unveiled a new feature designed for users who want to take Internet content and services on their mobile phones. Dubbed "Yahoo! Go for Mobile", the new service is the mobile version of Yahoo! Go, a suite of free products and services with personal information manager (PIM) functionality including E-mail, search engine, calendar, messaging, photo album, and address book.This new Yahoo! feature was formally launched for Philippine users last April 25 at the Be Connect Internet cafe, Greenbelt 4, Makati City with Reza Behnam and Larry Jordan, Yahoo! Southeast Asia Managing Director and Product Management Director, respectively.
Jordan said that "Yahoo! Go for Mobile is a step towards connecting Internet users in the Philippines to Yahoo! services on their mobile phones."
Yahoo! Go for Mobile allows users to upload pictures taken from their mobile phone to Yahoo! Photos, and also sign up for a new account and check their E-mail from the mobile device.
The new service is initially available for selected Nokia handsets, including the N70, 6680, 6681, 6630, 7610, 6670 and the 6600, which will get Yahoo! Go for Mobile preinstalled.
Behnam said, "The Philippines is important to Yahoo," and "the company aims to make the Internet more relevant to the local users."
Yahoo! has recently clinched a partnership with Smart and Globe mobile service providers to offer new mobile content and services including SMS alerts and WAP services to Yahoo users in the Philippines.
With more localized content relevant to Filipino web surfers, a new facelift of the Yahoo! Philippines homepage ( www.yahoo.com.ph ) was also unveiled during the launch. Geared for local net aficionados, the Yahoo! Philippines portal further integrates local versions of Yahoo! Search, Yahoo! Mail, News, Entertainment, and Sports.
