Jun 13, 2008

Motorola launches ‘MOTO MashUP’ campaign for new music mobile phones

Motorola recently introduced its latest marketing theme dubbed “MOTO MASHUP” to promote the company's latest mobile phones that are designed with advanced multimedia capabilities.

The MASHUP campaign features collaborations of popular international and local artists including Cars, DJ Fun Avy, Top Suzara and Radha to form a new blending of unique music from electropop, techno, cool rock and R&B genres.

The W230 and MotoROKR E8 are the new models that are highlighted in the theme. Designed with a dedicated MP3 player key, the W230 features 2GB memory capacity and an FM radio tuner. The ROKR E8 includes Windows Media Player 11, FM tuner, and ModeShift technology that allows a quick transition from phone to MP3 player to imaging device.

Other Motorola mobile phones included in the MOTO MASHUP campaign are E8, E6, V8, V9, Q8, Q9, Z6, K1, W360, W510 and W375. Track downloads for MASHUP phones are available at www.motomashup.com.ph.

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