Epson holds 2nd ‘Fusion’ media event

Epson Fusion Media Adventure 2011 brought us to Mabini, Batangas last weekend. One of the highlights of the event was scuba diving at Twin Rocks off Anilao’s coast.

This years’ “fusion” is the second of Epson Philippines’ annual event intended to sum up the highlights of the company’s marketing and sales efforts in the country (The first “fusion” was held in Bicol last year). The event also provided a glimpse of what’s ahead for Epson in the next few months.

According to Jay Lavarias, Epson Philippines’ business systems group head, the company posted 14 percent over all sales growth at the end of fiscal year 2010 versus 2009 with the following breakdown: inkjets and laser printers, 17 percent; business systems, 11 percent; visual instruments, 13 percent; and commercial and industrial, 18 percent.

Lavarias said that Epson product offering will further address lowering of total cost of ownership in 2011 with 13 new models that set to be launched for the corporate market.

“With focus on the corporate segment, Epson’s first foray into digital label press addressing the labeling and packaging business will be introduced, while expanding our product range of A3+ and roll media for large format papers,” Lavarias said.

New POS printers designed for other applications outside retail including aviation, healthcare and logistics will also be offered by Epson in 2011.

New all-in-one models previously designed as passbook printers for banks will be made available for related industries such as bills payment centers and education sectors.

For visual instruments, Epson is geared to expand beyond traditional use of projectors by enhancing its portfolio of home theater projectors equipped with 3LCD technology. “3LCD is a sophisticated, innovative technology that uses 3 chips to deliver vibrant, true-to-life images for the most demanding business and consumer audiences,” Lavarias said.

Epson Philippines’ targets 17-percent over-all sales growth for fiscal year 2011 with 73-percent growth for the commercial and industrial group and 47 percent for visual instruments. This is due to expansion of product portfolio for new markets that are expected to bring bigger sales growth. Targets for inkjets and laser printers  and business systems are 17 percent and 8 percent respectively.

Roe Dillera, Epson Philippines’ marketing communications and public relations head provided a sneak preview of the global corporate vision of the company dubbed “SE15 Vision” of Seiko Epson 2015 Vision.

“We will pursue perfection of our three precision mechatronics-based core technologies – Micro Piezo, 3LCD, and QMEMS technologies) and create products and services that exceed customer expectations in the printing, projection, and sensing domains,” Dillera said.