Multiply.com ventures on Philippine market with ABS-CBN

Multiply.com founder and president Peter Pezaris, ABS-CBN Interactive managing director Paolo Pineda, and Multiply.com vice president for business development David Hersh brief the press before the announcement of Multiply.com and ABS-CBN's partnership at the Rockwell Tent, Makati City on June 18, 2008. (Photo courtesy of ABS-CBN Interactive)

Leading U.S.-based social networking web site Multiply.com recently announced its partnership with ABS-CBN Interactive in a bid to seize new business opportunities and create more online advertising revenue from the Philippines.

In a press briefing held at the Rockwell Tent in Makati City last June 18, Multiply.com founder and president Peter Pezaris confirmed that his company has signed up an exclusive marketing deal with ABS-CBN Interactive to sell Multiply.com online ad in the country.

Pezaris said that Multiply.com is currently one of the world’s largest multimedia sharing web sites with more than 9 million users worldwide who post about two million photos, 19,000 videos and 55,000 blog entries everyday.

Paolo Pineda, ABS-CBN Interactive managing director said “with currently more than 2.2 million members that has signed up from the country, Multiply.com is the fastest-growing and one of the most popular social networks in the Philippines."

According to web traffic analyzer Alexa.com, Multiply.com is currently the top 5 most visited web site in the Philippines generating more than a million page views everyday.

Pineda said that advertisement from the Philippines will only serve users from the country. He added that ABS-CBN’s extensive advertisement network will provide the revenue for Multiply.com.

David Hersh, Multiply.com vice president for business development said that a large number of members in the Philippines are engaging in online retail business through Multiply.com. “This is something that is unique about Philippine members that we can explore with ABS-CBN,” Hersh said.

Launched in 2004, Multiply.com’s online services provide free personal web site that allows peer-based sharing of photos, blogs, videos, and other digital content.

ABS-CBN Interactive manages the Internet operations of ABS-CBN Broadcasting Corporation, the largest media and entertainment company in the Philippines.